Take Your Brand Worldwide
Trademark Registration
We provide assistance for your trademark registration, both in Colombia and abroad. Through our extensive network of partners, we assist you in the process of registering your brand in global destinations such as the United States, Mexico, Spain, Brazil, and any country you desire.
What Services Do We Provide?
All services related to the trademark process, from filing the application to the appeal.
PRE-REGISTRATION SERVICES
Trademark Background Search
We assist you in identifying the appropriate class or classes under the Nice Classification for registering your trademark based on the products or services you offer in the market. Subsequently, we conduct an analysis of previously registered trademarks to determine if yours has a likelihood of being granted.
We will provide you with a written report of the search results within just 48 hours from the request of the service.
SERVICIOS DE REGISTRO
Trademark Registration Application Filing
We will fill out and submit your trademark registration application to the Superintendence of Industry and Commerce (SIC) and will keep you informed of any developments throughout the process.
You will receive a confirmation of the application submission.
We submit your trademark application within 48 hours of service request.
Please note, the Superintendence of Industry and Commerce charges an official fee for trademark applications, which is separate from our legal fees. The official fee amount varies depending on the number of classes you wish to register.
If you are a Small and Medium-sized Enterprise (SME), you may qualify for a 28% discount on the fee amount
Services After the Registration Application
Response to Requirements
If the SIC has requested any modifications to your application and you need assistance addressing them, we are available to help you respond.
Oppositions
If a third party opposes your trademark application, it’s best to respond to the objection by explaining why it should not succeed. We can assist you by preparing a defense and crafting a response in favor of your trademark application.
Similarly, if someone is attempting to register a similar or identical trademark for similar or identical products, we can help by filing an opposition to the registration. Please note, you will be responsible for covering the associated fees in this case
Appeals
If your trademark has been denied, you have the opportunity to file an appeal, which allows a higher authority to review the initial decision. We assist you by preparing a defense strategy, crafting the appeal, and submitting it on your behalf.
If you have any questions about the opposition or appeal process, don’t hesitate to contact us.
Post-Registration Services
Surveillance
If you already obtained your registration, we take care of assuming the surveillance of your brand by monitoring the SIC database and notifying you if a third party intends to register a similar or identical brand to yours.
BORDER MEASURES
We assist you in registering as the intellectual property rights holder with customs to control the entry of goods infringing on your brand into the country.
We act as your point of contact for verifying the authenticity of products entering the country.
TRADEMARK
Trademark or Distinctive Signs Litigation
Under this service, we help you defend your rights that may be infringed by a competitor in the market by using a similar or identical mark to yours without authorization. We take care of making pre-judicial claims such as cease and desist communications or summoning to conciliation hearings, and subsequently, if necessary, we represent you judicially in a trademark infringement case.
Protect your Corporate Identity
Trademark or Distinctive Signs Litigation
Under this service, we help you defend your rights that may be infringed by a competitor in the market by using a similar or identical mark to yours without authorization. We take care of making pre-judicial claims such as cease and desist communications or summoning to conciliation hearings, and subsequently, if necessary, we represent you judicially in a trademark infringement case.
Border Measures
We assist you in registering as the intellectual property rights holder with customs to control the entry of goods infringing on your brand into the country.
Get a 10% discount through this form.
Fill out the online form, and we will give you a call.
We provide comprehensive assistance for your brand registration. We consult and verify if your company’s name is previously registered and manage the registration application for both names and logos.
We provide online consulting.
Contact us now!
Who Are We?
We, Palacio & Abogados Asesores, are a law firm with fifteen years of experience in the market, specializing in Intellectual Property, and we want to provide you with our guidance.
The Intellectual Property Department of our firm is led by Dr. Marcela Palacio Puerta, Ph.D. in Law from the American University Washington College of Law, Washington DC. She holds a Master’s (LL.M) in International Legal Studies with a specialization in International and Comparative Intellectual Property from the same university and is a Lawyer from Sergio Arboleda University. She has experience in trademark matters before the SIC and copyright issues before the DNDA.
We advise you on your Brand Registration
Our brand registration advisory service is entirely virtual. We will maintain direct communication with you and address all your questions through the digital channels of your choice. Simplify the process and ensure the protection of your brand.
Protect Your Brand!
We're Here to Help.
Frequently Asked Questions
If you have any questions or concerns about the registration process, please don’t hesitate to get in touch with us.
At the Superintendency of Industry and Commerce (SIC).
If you request an accelerated trademark examination, you will receive a decision within a maximum of six months. We typically choose to request this type of procedure.
No. The background search provides an approximation of whether the trademark is viable to be registered; however, it cannot guarantee an outcome since it depends 100% on the SIC.
No. Trademarks are registered for a specific territory. Therefore, if you register your trademark in Colombia, you will only obtain protection in this country. If you wish to expand your business to other territories, it is advisable to register your trademark in those territories as well.
When you apply for a trademark, you must do so in relation to a specific product or service, and you will only be protected for that product or service. These products or services are established in an international classification called the Nice Classification, which presents a list of 45 categories. From this list, you choose the classes under which you will register your trademark.
It is highly advisable because it provides an overview of the viability of the trademark, saving you time and money. However, it is not a prerequisite to apply for registration.
An opposition is a statement by a third party with a legitimate interest in your trademark application, in which they request the SIC to prevent the registration of your mark, either because they believe it doesn't meet the legal requirements or because they believe it poses a risk of confusion or association with their own sign.
It is advisable to respond to the opposition (although not mandatory) as it provides the opportunity to address the arguments presented by the opponent to prevent your mark from being registered and, in turn, persuade the distinctive signs examiner of the viability of the registration.
First, you need to determine whether your trademark includes a logo, is just a name, or will have both a logo and a name.
If it's just the name, you will need:
- Power of Attorney (we will draft it and send it to you; it just needs a scanned signature).
- The name you want to register.
- A description of the products or services that your brand represents in the market.
- If you are a company, your certificate of existence and representation.
- If you are an individual, your identification details, including name, ID number, address, and email.
If your brand includes a logo, you will need:
- Power of Attorney.
- A copy of your logo in jpg format. If you want to protect the colors of your logo, you should provide the colors in Pantone scale. If you don't want to protect the colors, you can send us the logo in black and white.
- If you are a company, your certificate of existence and representation.
- If you are an individual, your identification details, including name, ID number, address, and email.
your brand
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