Take Your Brand Worldwide
Trademark Registration
We provide assistance for your trademark registration, both in Colombia and abroad. Through our extensive network of partners, we assist you in the process of registering your brand in global destinations such as the United States, Mexico, Spain, Brazil, and any country you desire.
What Services Do We Provide?
All services related to the trademark process, from filing the application to the appeal.
Get to Know Our Services
REGISTRATION SERVICES
Trademark Background Search
Under this service, we assist you in identifying the class or classes of the Nice Classification in which you should register your trademark based on the products or services you sell in the market. Subsequently, we conduct a phonetic, conceptual, and grammatical analysis using the Superintendencia de Industria y Comercio’s database to determine if your trademark has a chance of being granted.
We will provide you with a written report of the search results within just 48 hours from the service request.
Trademark Registration Application Filing
We fill out and submit your trademark registration application to the Superintendencia de Industria y Comercio, and we take care of monitoring the process, keeping you informed of any developments.
We will provide you with the confirmation of the application submission.
We submit your trademark application within 48 hours of the service request.
It’s important to note that the Superintendencia de Industria y Comercio charges an official fee for trademark application, which you must cover in addition to the service fees. The fee amount varies depending on the number of classes you want to register.
If you are a small or medium-sized enterprise (SME), you may be eligible for a 25% discount on the fee amount.
Services After the Registration Application
Response to Requirements
If the SIC has requested you to modify any aspect of your application and you need help in addressing such requests, we respond to them on your behalf
Oppositions
If you have applied for your trademark and a third party has opposed it, it’s best to respond to the opposition by presenting arguments that support why your trademark should be granted. We assist you in creating the defense of your registration application, preparing the response, and submitting it on your behalf.
Similarly, if someone is trying to register a similar or identical trademark for similar or identical products to yours, we can help you file an opposition to the registration. In this case, please note that you will need to cover the cost of fees.
Appeals
If your trademark has been denied, you have the opportunity to file an appeal, which allows a higher authority to review the initial decision. We assist you by preparing a defense strategy, crafting the appeal, and submitting it on your behalf.
If you have any questions about the opposition or appeal process, don’t hesitate to contact us.
Post-Registration Services
Surveillance
If you already obtained your registration, we take care of assuming the surveillance of your brand by monitoring the SIC database and notifying you if a third party intends to register a similar or identical brand to yours.
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Fill out the online form, and we will give you a call.
We provide comprehensive assistance for your brand registration. We consult and verify if your company’s name is previously registered and manage the registration application for both names and logos.
We provide online consulting.
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Who Are We?
We, Palacio & Abogados Asesores, are a law firm with fifteen years of experience in the market, specializing in Intellectual Property, and we want to provide you with our guidance.
The Intellectual Property Department of our firm is led by Dr. Marcela Palacio Puerta, Ph.D. in Law from the American University Washington College of Law, Washington DC. She holds a Master’s (LL.M) in International Legal Studies with a specialization in International and Comparative Intellectual Property from the same university and is a Lawyer from Sergio Arboleda University. She has experience in trademark matters before the SIC and copyright issues before the DNDA.
We advise you on your Brand Registration
Our brand registration advisory service is entirely virtual. We will maintain direct communication with you and address all your questions through the digital channels of your choice. Simplify the process and ensure the protection of your brand.
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Frequently Asked Questions
If you have any questions or concerns about the registration process, please don’t hesitate to get in touch with us.
At the Superintendency of Industry and Commerce (SIC).
If you request an accelerated trademark examination, you will receive a decision within a maximum of six months. We typically choose to request this type of procedure.
No. The background search provides an approximation of whether the trademark is viable to be registered; however, it cannot guarantee an outcome since it depends 100% on the SIC.
No. Trademarks are registered for a specific territory. Therefore, if you register your trademark in Colombia, you will only obtain protection in this country. If you wish to expand your business to other territories, it is advisable to register your trademark in those territories as well.
When you apply for a trademark, you must do so in relation to a specific product or service, and you will only be protected for that product or service. These products or services are established in an international classification called the Nice Classification, which presents a list of 45 categories. From this list, you choose the classes under which you will register your trademark.
It is highly advisable because it provides an overview of the viability of the trademark, saving you time and money. However, it is not a prerequisite to apply for registration.
An opposition is a statement by a third party with a legitimate interest in your trademark application, in which they request the SIC to prevent the registration of your mark, either because they believe it doesn't meet the legal requirements or because they believe it poses a risk of confusion or association with their own sign.
It is advisable to respond to the opposition (although not mandatory) as it provides the opportunity to address the arguments presented by the opponent to prevent your mark from being registered and, in turn, persuade the distinctive signs examiner of the viability of the registration.
First, you need to determine whether your trademark includes a logo, is just a name, or will have both a logo and a name.
If it's just the name, you will need:
- Power of Attorney (we will draft it and send it to you; it just needs a scanned signature).
- The name you want to register.
- A description of the products or services that your brand represents in the market.
- If you are a company, your certificate of existence and representation.
- If you are an individual, your identification details, including name, ID number, address, and email.
If your brand includes a logo, you will need:
- Power of Attorney.
- A copy of your logo in jpg format. If you want to protect the colors of your logo, you should provide the colors in Pantone scale. If you don't want to protect the colors, you can send us the logo in black and white.
- If you are a company, your certificate of existence and representation.
- If you are an individual, your identification details, including name, ID number, address, and email.
your brand
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