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THE TRADEMARK OPPOSITION

Are you in the process of applying for your trademark and someone objected? Or do you have a trademark and have you noticed that someone wants to register an identical or similar trademark? Then this article is for you!

  1. WHAT IS THE TRADEMARK OPPOSITION?
    It is a request made by a third party with legitimate interest, before the corresponding national authority, in this case the Superintendency of Industry and Commerce, to ask it not to grant a trademark, because it considers that the application does not meet the registrability requirements of the articles 135 and 136 of the Andean Decision 486. For example, considering that the copyright of the logo that is intended to be obtained as a brand is their property, or because the intended brand may cause confusion with its brand or commercial name, among other
  2. WHY IS IT IMPORTANT TO KNOW ABOUT OPPOSITIONS?
    If you are applying for a trademark, you must make sure to follow up on the application process, because once the application is published, the Andean Decision (regulation) grants 30 business days for anyone to oppose your trademark application. This means that someone or even several people can oppose the SIC granting you your brand, and you must be aware to answer these oppositions! Something important is that answering oppositions has NO cost! So the best thing is that you defend your rights.

If you are already a trademark owner, that is, you already have a trademark or are in the process of applying for one, you should also be aware of the trademark application publications made by the SIC, lest a third party intends to register a trademark similar or identical to yours. If you find that someone else wants to obtain a registration on a trademark similar or identical to yours, it is best if you object! It is the ideal opportunity to explain to the SIC why it should not grant that Mark. Now, to oppose you must pay the official fee.

Now, if you do not want to be frequently pending the publications of the SIC, you can hire a law firm to do it for you.

IF YOU WANT OUR HELP, CONTACT US. FOLLOW US ON TWITTER @PALACIOABOGADOS.

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Juan Luis Palacio Puerta

Partner

Juan Luis Palacio Puerta: Bachelor of Laws with Summa Cum Laude honors from Universidad Sergio Arboleda, Bogota, Colombia, specialized in Commercial and Financial Law. He has postgraduate diplomas in alternative dispute resolution methods, with a focus in arbitration and conciliation, and a Course in Comparative Commercial Law from King Juan Carlos III University, Madrid. As member of the litigation area Juan Luis has represented companies from the financial, healthcare, construction and telecommunications sector and creative industries, as well as individuals in commercial, labor, contractual and general liability disputes. He is currently part of the list of clerks for Arbitration Courts of the Bogota Chamber of Commerce. He is also responsible for advising companies on the management of their corporate affairs.

Bachelor of Law with Summa Cum Laude honors (2014)
Member of the “Rodrigo Noguera Laborde” Honors Group (2011)
Recipient of the 2011 “Academic Merit” Scholarship.
Special “Public Speaker” mention in the V International Commercial Arbitration Moot Competition of American University (2012).
Member of the COLFUTURO Talent Incubator.
Recognized as one of the best results in the Icfes Saber Pro Standardized Test (2013).

Juan Luis Palacio Puerta

Partner

Juan Luis Palacio Puerta: Bachelor of Laws with Summa Cum Laude honors from Universidad Sergio Arboleda, Bogota, Colombia, specialized in Commercial and Financial Law. He has postgraduate diplomas in alternative dispute resolution methods, with a focus in arbitration and conciliation, and a Course in Comparative Commercial Law from King Juan Carlos III University, Madrid. As member of the litigation area Juan Luis has represented companies from the financial, healthcare, construction and telecommunications sector and creative industries, as well as individuals in commercial, labor, contractual and general liability disputes. He is currently part of the list of clerks for Arbitration Courts of the Bogota Chamber of Commerce. He is also responsible for advising companies on the management of their corporate affairs.

Marcela Palacio Puerta

Partner

Doctor of Jurisprudence from the American University Washington College of Law, Washington D.C. LLM in International Legal Studies with a specialization in International and Comparative Intellectual Property from the same university. Bachelor of Laws from Universidad Sergio Arboleda, with Magna Cum Laude honors. As member of the Intellectual Property law area, Marcela advises artists, authors, companies and advertising agencies, among others, on the management of their copyrights, brands, trademarks, logos, patents and other intangibles. University professor and lecturer.

Grant to attend the WIPO-WTO Colloquium for Intellectual Property Professors, of the World Intellectual Property Organization (2016)
“Google Policy Fellow” (2013)
Colfuturo Scholarship-Loan Beneficiary (2011)
Ninth place nationwide SaberPro Standardized Test (2010)
Bachelor of Laws with “Magna Cum Laude” honors (2011)
“Rodrigo Noguera Laborde” Honors Group (2008)
Scholarship to the best law student (2008)
Second place in the “Eduardo Jiménez de Aréchega” Moot Court Competition” (2008

Marcela Palacio Puerta

Partner

Doctor of Jurisprudence from the American University Washington College of Law, Washington D.C. LLM in International Legal Studies with a specialization in International and Comparative Intellectual Property from the same university. Bachelor of Laws from Universidad Sergio Arboleda, with Magna Cum Laude honors. As member of the Intellectual Property law area, Marcela advises artists, authors, companies and advertising agencies, among others, on the management of their copyrights, brands, trademarks, logos, patents and other intangibles. University professor and lecturer.

Juan Ángel Palacio Hincapié

Founding Partner

Former Judge of the Council of State (2008). PhD in Law candidate at Universidad Sergio Arboleda. LLM in Administrative Law from the same University. Specialty in Administrative and Public Law from Universidad Pontificia Bolivariana in the city of Medellin. He has extensive teaching, academic and judicial experience in the areas of administrative, procedural, tax and economic public law, as well as in public procurement and state liability. Legal doctrine producer, especially with several books and articles in administrative law. As member of the Public Law area, Juan Angel assists companies in bidding processes and represents state and private entities in various controversies.

GUEST OF HONOR. Universidad Santiago de Cali. July 2001.
EXECUTIVE OF THE YEAR 2.004 Order of Zurriago.
DISTINGUISHED CITIZEN. Ixtapan de la Sal. Mexico, 2005.
BOLIVARIAN TALENT WITH SOCIAL REACH. Universidad Bolivariana. Medellin, 2007.

Juan Ángel Palacio Hincapié

Founding Partner

Former Judge of the Council of State (2008). PhD in Law candidate at Universidad Sergio Arboleda. LLM in Administrative Law from the same University. Specialty in Administrative and Public Law from Universidad Pontificia Bolivariana in the city of Medellin. He has extensive teaching, academic and judicial experience in the areas of administrative, procedural, tax and economic public law, as well as in public procurement and state liability. Legal doctrine producer, especially with several books and articles in administrative law. As member of the Public Law area, Juan Angel assists companies in bidding processes and represents state and private entities in various controversies.

Socio

Juan Ángel Palacio Hincapié

Socio Fundador

Ex Magistrado del Consejo de Estado (2008). Candidato a Doctor en Derecho de la Universidad Sergio Arboleda. Magíster en Derecho Administrativo de la misma Universidad; especializado en Derecho Administrativo y Público de la Universidad Pontificia Bolivariana de la Ciudad de Medellín; con amplia experiencia docente, académica y de la Magistratura en las áreas de Derecho Administrativo, procesal, contratación pública, responsabilidad del Estado, derecho tributario y público económico. Doctrinante especialmente en Derecho Administrativo con una producción de varios libros y artículos. Como miembro del area de Derecho Público Juan angel acompaña a empresas en procesos licitatorios y representa a entidades estatales y privadas en diversas controversias.

Solicitud de programación de consultas

Socio

Juan Ángel Palacio Hincapié

Socio Fundador

Ex Magistrado del Consejo de Estado (2008). Candidato a Doctor en Derecho de la Universidad Sergio Arboleda. Magíster en Derecho Administrativo de la misma Universidad; especializado en Derecho Administrativo y Público de la Universidad Pontificia Bolivariana de la Ciudad de Medellín; con amplia experiencia docente, académica y de la Magistratura en las áreas de Derecho Administrativo, procesal, contratación pública, responsabilidad del Estado, derecho tributario y público económico. Doctrinante especialmente en Derecho Administrativo con una producción de varios libros y artículos. Como miembro del area de Derecho Público Juan angel acompaña a empresas en procesos licitatorios y representa a entidades estatales y privadas en diversas controversias.

HUESPED DE HONOR. Universidad Santiago de Cali. Julio 2001.
EJECUTIVO DEL AÑO 2.004 Orden de Zurriago.
CIUDADANO ILUSTRE. Ciudad Ixtapán de la SaL. México, 2005.
TALENTO BOLIVARIANO EN EL CAMPO SOCIAL. Universidad Bolivariana. Medellín, 2007.

Socio

Juan Ángel Palacio Hincapié

Socio Fundador

Ex Magistrado del Consejo de Estado (2008). Candidato a Doctor en Derecho de la Universidad Sergio Arboleda. Magíster en Derecho Administrativo de la misma Universidad; especializado en Derecho Administrativo y Público de la Universidad Pontificia Bolivariana de la Ciudad de Medellín; con amplia experiencia docente, académica y de la Magistratura en las áreas de Derecho Administrativo, procesal, contratación pública, responsabilidad del Estado, derecho tributario y público económico. Doctrinante especialmente en Derecho Administrativo con una producción de varios libros y artículos. Como miembro del area de Derecho Público Juan angel acompaña a empresas en procesos licitatorios y representa a entidades estatales y privadas en diversas controversias.

Marcela Palacio Puerta

Socia

Doctora en Derecho de la American University Washington College of Law, Washington DC. Master (LL.M) en Estudios Legales Internacionales con especialización en Propiedad Intelectual Internacional y Comparada de la misma universidad. Abogada de la Universidad Sergio Arboleda, grado magna cum laude. Como miembro del área de práctica en derecho de propiedad intelectual Marcela asesora artistas, autores, compañías, agencias de publicidad, entre otros, en el manejo de sus derechos de autor, marcas, enseñas comerciales, logos, patentes y demás intangibles. Docente universitaria y conferencista.

Beca para atender el WIPO-WTO Colloquium for Intellectual Property Professors, de la Organización Mundial de la Propiedad Intelectual (2016)
Becaria de “Google Policy Fellow” (2013)
Becaria Colfuturo (2011)
Noveno puesto a nivel nacional pruebas SaberPro (2010)
Grado en derecho “magna cum laude” (2011)
Miembro del grupo de honores “Rodrigo Noguera Laborde” (2008)
Beca al mejor estudiante de Derecho (2008)
Segundo puesto en el Moot Court Competition “ Eduardo Jiménez de Aréchega” (2008)

Marcela Palacio Puerta

Socia

Doctora en Derecho de la American University Washington College of Law, Washington DC. Master (LL.M) en Estudios Legales Internacionales con especialización en Propiedad Intelectual Internacional y Comparada de la misma universidad. Abogada de la Universidad Sergio Arboleda, grado magna cum laude. Como miembro del área de práctica en derecho de propiedad intelectual Marcela asesora artistas, autores, compañías, agencias de publicidad, entre otros, en el manejo de sus derechos de autor, marcas, enseñas comerciales, logos, patentes y demás intangibles. Docente universitaria y conferencista.

Juan Luis Palacio Puerta

Socio

Especialista en Derecho Comercial y Financiero de la Universidad Sergio Arboleda, Bogotá, Colombia. Abogado de la misma Universidad, grado Summa cum Laude. Juan Luis cuenta con diplomados en métodos alternativos de solución de controversias con énfasis en arbitraje y conciliación y Curso en derecho comercial comparado de la Universidad Rey Juan Carlos III de Madrid. Como miembro del área de litigios Juan Luis ha representado a empresas de diversos sectores como el financiero, de salud, de construcción, telecomunicaciones e industrias creativas, y a particulares en controversias comerciales, laborales, contractuales y de responsabilidad en general. Actualmente hace parte de la lista se secretarios para Tribunales de Arbitramento de la Cámara de Comercio de Bogotá. De igual manera, se encarga de asesorar a empresas en el manejo de sus asuntos societarios.

Grado en Derecho Summa cum Laude (2014)
Miembro del Grupo de Honores “Rodrigo Noguera Laborde” (2011)
Ganador de la Beca al “Mérito Académico” en 2011.
Mención especial a “Orador” en el V Competencia Internacional de Arbitraje Comercial de American University.(2012).
Miembro del Semillero de Talentos de COLFUTURO.
Reconocido como uno de los mejores resultados en las Pruebas Icfes Saber Pro (2013).

Juan Luis Palacio Puerta

Socio

Especialista en Derecho Comercial y Financiero de la Universidad Sergio Arboleda, Bogotá, Colombia. Abogado de la misma Universidad, grado Summa cum Laude. Juan Luis cuenta con diplomados en métodos alternativos de solución de controversias con énfasis en arbitraje y conciliación y Curso en derecho comercial comparado de la Universidad Rey Juan Carlos III de Madrid. Como miembro del área de litigios Juan Luis ha representado a empresas de diversos sectores como el financiero, de salud, de construcción, telecomunicaciones e industrias creativas, y a particulares en controversias comerciales, laborales, contractuales y de responsabilidad en general. Actualmente hace parte de la lista se secretarios para Tribunales de Arbitramento de la Cámara de Comercio de Bogotá. De igual manera, se encarga de asesorar a empresas en el manejo de sus asuntos societarios.